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HSMExperts:

Helping people is who we are. Marketing is
our expertise

At HSMExperts, we are passionate about helping businesses like yours build a stronger web presence, connect with more customers, and cultivate a powerful brand. With our comprehensive marketing packages, we love what we do and the people we have the privilege of working with.

We are eager to earn your business and assist you in taking care of your local digital imprint. Get in touch with us today to explore how we can make a difference for your business!

Our Founder:

Renee Gray has over 20 years’ experience working with local hardware stores. Her skills drive sales on the national, regional and local level.


From there she helped develop the loyalty program at True Value. She was #2 on the team and helped test, develop and roll out the program to hundreds of retailers. They even won a Gold Echo Award from the Direct Marketing Association for one of their campaigns.

During her tenure she has helped hardware stores implement marketing best practices on their behalf including loyalty programs, email marketing, social media and more. Renee has worked with hundreds of hardware store owners developing local marketing plans and has planned over 400 local events including: Grand Openings, Anniversary events, Ladies Night, VIP Nights and more.

We asked Renee why she stays in this niche…

“Good families, good values, lots of passion from good people working hard for the win. I have always been one that roots for the underdog (who doesn’t love Rudy?) and Mom & Pop stores were once the center of all our communities. Big box stores have their purpose, but our communities need the relationships of small business. I am here to help not just stick around but thrive.”

You said you love going to the markets and hardware show, why are they so valuable? “I love going to the markets because it gives me an opportunity to connect with my hardware store friends who have grown up alongside me. We catch up, exchange ideas and celebrate each other’s successes. This is truly a great industry.”

Meet Ariana Heick

Our incredible Marketing Operations Director at Hardware Store Marketing Experts. With her expertise in relationship building, customer experience, and organization skills, Ariana brings a friendly and effective approach to our team. 

She’s a creative writer with a knack for engaging customers and has a strong background in management, sales and customer service.  Ariana’s commitment to delivering exceptional experiences shines through in everything she does. 

Don’t hesitate to reach out to Ariana and the rest of our team to see how we can support your marketing needs with a personal touch.

Connect with us. We’d love to stay in touch!






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