The Importance of Customer Lifetime Value

The Importance of Customer Lifetime Value

When starting a business, it’s easy to overlook some of the more important details once you start getting a customer base. Most businesses rely on getting as many customers as they can as cheaply as they can. This may have been the way to do things in the past, but...
The Why and How of LinkedIn for B2B Leads

The Why and How of LinkedIn for B2B Leads

It seems that in social media lists, LinkedIn is always thrown at the end as another, lesser, option to the bigger sites. However, if you are looking to make B2B connections and grow your leads there is no more effective social media platform than LinkedIn! Unlike the...
Welcome a Grimace with a Smile

Welcome a Grimace with a Smile

Social media allows so much information to be at our fingertips. It allows business owners to connect with potential customers in new and exciting ways. It also gives customers new ways to reach out and share their opinions, and it is inevitable that sometimes those...
5 Ways To Use Reviews as Marketing Content!

5 Ways To Use Reviews as Marketing Content!

If you are struggling with coming up with content for your marketing, then look no further! Your reviews can be a source of inspiration. Using your reviews as marketing content can help promote your reputation, which in turn helps you to gain the trust and loyalty of...
BrightLocal Report: Ask, and You Shall Receive Reviews

BrightLocal Report: Ask, and You Shall Receive Reviews

Do you have customer reviews for your business? Based on a report by BrightLocal, getting reviews from your customers can be as simple as asking them. Here are some of the report’s key findings: 1) 7 out of 10 consumers will leave an online review if they’re asked to....