by Renee Gray | Jan 8, 2019 | Uncategorized
Do you have a set rule for marketing budget allotment? Or do you just place funds in marketing whatever is left after all of the projected business expenses for the year have been set? USBA suggests 7% to 8% for small businesses. However, you can shoot for up to 20%...
by Renee Gray | Jan 7, 2019 | Uncategorized
A Social Media Marketing Industry Report by Social Media Examiner revealed that Facebook is the most popular channel used by 94% of the survey respondents. Twitter follows with 68%, LinkedIn at 56%, and Instagram at 54%. 72% of B2C marketers project an increased...
by Renee Gray | Jan 7, 2019 | Uncategorized
Have you ran a digital marketing campaign for your business before? What tactics and channels did you use? Here are 7 digital marketing trends you should know: – Content marketing is still the dominant technique. – Top 3 B2C content priorities: a)...
by Renee Gray | Jan 6, 2019 | Uncategorized
Do you have a system to track your Digital Marketing ROI? Do you have a way to quantify how your digital marketing efforts contribute to the bottom line? MarketingProfs reported that 71% of marketing leaders and providers say attributing social and content to revenue...
by Renee Gray | Jan 6, 2019 | Uncategorized
Does SEO Confuse You? You are not alone. SEO is a complex process, indeed. Google has over 200 ranking factors! Plenty of research is being conducted quarterly and yearly by different organizations to understand Google’s ranking factors. Here are some of the findings...
by Renee Gray | Jan 5, 2019 | Uncategorized
Make your business visible online, and you will get a larger share of customers. Operating a small and local business doesn’t mean you cannot increase your customers and scale. Get a Website. Don’t you have a website yet? Where have you been all this time? From...
by Renee Gray | Jan 5, 2019 | Uncategorized
Consumers are quickly shifting their reliance on digital channels for all of their travel preparation, from researching to booking. Adobe Digital Insights forecasts online revenue growth for the travel industry, with spending expected to hit $98.02 billion. The...
by Renee Gray | Jan 4, 2019 | Uncategorized
Anyone in business knows that positive reviews, whether by word-of-mouth or in the online world can be just as good if not at times a better way to get customers in the door than any marketing campaign. Sometimes it may seem impossible to get the elusive 5-star...
by Renee Gray | Jan 4, 2019 | Uncategorized
You do your best to give your customers great service, but does everyone else know that? Keeping up your business’ good reputation online is just as important as its credibility offline. Here’s some things you can do to make sure the first thing customers see when...
by Renee Gray | Jan 3, 2019 | Uncategorized
An optimized website means that it is structured, coded, designed, and has content published in a way that will allow Google to rank it. Why is this important? Well, if Google can read your website correctly and interpret your content then it will understand the...
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